Friday 16 December 2011

Well deserved.

At a trip to a crematorium recently I came across this award on the wall. It left me asking a few questions.



1) What have you been during the last 6/7 years since?
3) When you say 'special award' do you actually mean 'wooden spoon'?
3) How did you manage just to get the children's play area so right?
4) Who exactly is on the Judges Panel?
5) The awards ceremony sounds like it could be an absolute hoot.  Where does one get tickets?
6)I thought the children's area was rather under-whelming. Was a children's poll conducted as part of the process?

I then had a look into what these awards were really all about and this press release explains the reasons for them -  this is the brain child of Michael Dewar no less - the esteemed campaign director of the MAB (Memorial Awareness Board)


"Obviously death is not a positive media hook, so Michael, Dewar Associates came up with the idea of the Cemetery of the Year Awards"

 No, not a positive media hook at all - unless you tie in an awards ceremony - I think you'll all agree that's a great idea; giving this whole scene a bit of the celebrity treatment.  clever.

The release goes on to say that unfortunately the press ended up focussing on some of the negative results including their own 'RIP Ratings'.  This rather canny idea took on more of a morosely moronic look. shame.


I've also just due to the awards site they state that the awards never even took place  in 2010 which might go some way in explaining Guildford Crematorium's stagnant progress over the last six years; perhaps this sort of on/off approach to standards-appraisal breeds apathy? Perhaps it breeds the sitting around and quaffing of champagne at exclusive and sporadic awards ceremonies, encouraging  participants to rest of their wreaths and boast about their lack lustre achievements.  I'd still love to go though.




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