Electric Shocks.

In my office carpark, two parking bays have recently been allocated for electric cars, complete with black Car-Charge point. So that you know you are about to park in such a bay, there are marked out zones, each with a helpful 'car-charge' symbol in thick white paint (below).





I was under the impression that we should be encouraged to embrace electric cars. The is apparently not the case; without any prior knowledge you could be forgiven for assuming that here was a parking bay for a Joke-mobile. Are there people out there who want to make the experience of owning an electric car so embarrassing that no-one would actually want to own one? If I had just bought electic car, I would be massively upset and angered to have to use a bay crowned with such symbol.

It looks like a cross between a fez hat and a fisher-price toy. Could they not have tried a smidgen harder to make it look less 'special'. It doesn't even look like a car. Electric cars are supposed to be futuristic and forward thinking. Why couldn't they simply use the universally cool and dangerous 'shock' symbol for electro-power? I started doing some resarch on other symbols/signs and came across this absolute horror located in a Sainsbury's car park...




I don't know these people are, I also don't pretend to know anything about graphic design - but I do know that whoever came up with the above should probably throw the charge cable in a full bath and jump right on in. They might create some space for someone who might be able to do these little guys some justice.